As a graduate of the Global BBA program at ESSEC and the University of the Arts London, Charlotte has been passionate about integrating sustainability into the fashion industry from an early age. Following her initial experiences in the sector, she authored two theses on the ecological transition in fashion and inclusion in retail. She has since joined the entrepreneurial journey of iné, a young brand designing 100% made-in-Europe sustainable sneakers.

E.S.B.: Can you tell us about your background and what led you to focus on CSR?

CdM: I’ve always been drawn to this topic, but during my time at ESSEC, I decided to specialise in CSR and the fashion industry. After completing my DUT in Marketing Techniques, I joined the Global BBA program at ESSEC through a lateral admission. My studies over the next two years shaped my passion for CSR, mainly while working on my thesis. In 2019, I became deeply invested in ecologically.

With the onset of COVID-19, CSR became even more critical. After earning my first Master's degree, I pursued my second Master's at the London College of Fashion (University of the Arts London). My studies there were heavily focused on sustainability, allowing me to deepen my understanding of inclusion.

E.S.B.: What role does CSR play in your daily life?

CdM: CSR has never been as central to my life as it is now, working as the Head of Communications at iné, a young brand of stylish and vegan sneakers. Integrating CSR is non-negotiable, and I’m proud to be part of a dynamic company that champions it wholeheartedly. CSR is about actions at all levels—every small effort counts. Nobody is perfect, and that’s not the goal. The key is to act within your means and capabilities.

E.S.B.: How would you define CSR?

CdM: For me, CSR means giving responsibility to the actors who drive societal change. Too often, the burden is placed on consumers to choose specific brands based on price or reputation rather than product quality or sustainability. CSR provides a framework for holding brands and companies accountable. CSR is essential for guiding consumer choices while highlighting the work of committed players like iné.

E.S.B.: How is CSR a business catalyst, and what ROI does it generate?

CdM: In communications, CSR is highly regulated and monitored, which encourages total transparency—and that’s a good thing! At iné, I created this slogan: "Iné makes the right choices so you don’t have to." That encapsulates the essence of CSR. CSR acts as a business catalyst because it allows consumers to choose a product, fully aware of its impact confidently. This steers purchasing decisions towards responsible products alongside the usual factors like price, design, or brand reputation.

For companies looking to measure ROI, I think the key benefits lie in enhanced customer satisfaction and the strengthening of brand image—not just in the eyes of consumers but also among employees.

E.S.B.: What message would you like to share with ESSEC Club alums and others?

CdM: CSR will play an increasingly significant role in brand promises, even if there are still people to convince. My advice to those looking to drive change is to believe in this ecological and social transition and to commit with genuine intentions and long-term goals. It’s crucial to prioritise progress over perfection, considering every stage of the production chain in the most circular way possible!