Masterclass: Where Do Great Business Strategies Come From?

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Dear alumni,


ESSEC Business School is pleased to invite you to an exclusive free Masterclass led by Professor Jérôme Barthélemy : Link to his Bio


ESSEC Business School is one of the World's top Business schools, and holds a strong position in the global executive education rankings. Get ready to go beyond outdated frameworks like SWOT and Porter’s Five Forces, this is your chance to discover breakthrough approaches to crafting winning business strategies.


🗓️ Date: Thursday, November 21st 2024

🕑 Time: 6.30 PM

📍 Venue: Novotel Dubai Al Barsha - Opposite Insurance Market Metro, Sheikh Zayed Road Barsha 1, POB 450011 DUBAI, UAE

👉 Program of the evening:

6.00 PM - 6.30 PM : Welcome

6.30 PM - 7.30 PM : Masterclass followed by Q&A

7.30 PM - 8.30 PM : Networking Cocktail

During this masterclass, Professor Barthélemy will introduce:

  • A revolutionary framework based on cutting-edge creativity research
  • Four distinct levels of creativity in business strategies
  • How to systematically identify new opportunities
  • Techniques for building innovative strategies
  • Tools to lead with a competitive edge

🎟️ Register now to secure your spot! : Register here (limited places)


Registration required 👇

If you have any issues with your registration or any questions, please contact us by e-mail at anita.maksymchuk@essec.edu

📸 ESSEC Alumni may use photos and videos taken during this event in its various communication media (brochures, newsletters, articles, Reflets magazine, social media, websites, etc.). If you do not wish to be filmed or photographed, please inform us by e-mail (anita.maksymchuk@essec.edu) before the event.

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