Dear all,
Join us for this roundtable discussion, led and moderated by students of the ESSEC Sports Chair and organised with the Club ESSEC Alumni Sustainable Business which explores how sports marketing strategies can be harnessed for social and environmental impact, including raising awareness and funds for the climate crisis, for social exclusion and poverty, and for health issues such as prostate cancer. The dialogue will delve into innovative approaches that leverage digital platforms to foster community engagement and support, and explore the importance of sustainable living practices in combating climate change.
Speaker bios:
Estelle Peyen (M99), with a Master's in Biochemistry and specializations in Nutrient Pharmacology and Sports Nutrition, transitioned from a career in mass distribution management to focus on health and nutrition. She furthered her education in medical and pharmacy schools, specializing in sports nutrition and the prevention and treatment of pathologies through physical activity. Estelle works with high-level athletes and institutions on nutrition and health prevention, drawing on her passion for traditional knowledge and practices gained from traveling and engaging with local communities.
Her commitment to building a healthy and sustainable world led her to develop the "XCSS Climate Can't Wait" project within her non-profit association, XCSS – CROSS COUNTRY SKIING SAND. This initiative uses sport and Olympism to raise awareness and action against climate change, promoting resilient and committed sport and ecotourism to preserve natural and cultural heritage. XCSS is recognized by the United Nations Climate Change Secretariat and contributes to the United Nations Decade on Ecosystem Restoration.
Estelle is also actively involved in health prevention, promoting physical activity, and sustainable food practices, especially for vulnerable populations. Her work emphasizes the importance of physical, mental, and psychological health in climate resilience and advocates for sustainable living to mitigate the impact of climate change.
Stéphane Allio (EXEC M05), founder of Pure Moment, is a seasoned professional in sports marketing and digital communication. With experience as a senior executive at Havas, Stéphane launched Pure Moment in 2012, focusing on the sports sector from Marseille to Milan. The agency quickly found success, doubling its revenue to an expected €500,000 in just two year. Pure Moment serves clients like Beuchat, Crosscall, Sunvalley, managing mission on social media to digital strategy, and has expanded to include operations in Milan, Rome , working with Italian Rugby Federation & the Italian Ministry of Foreign Affairs. 2024 is a new milestones for his agency with the launch of the Pure Moment office in Paris.
Stéphane's approach leverages sports as a powerful medium for brands to connect with their audience, inspired by the potential he saw in Marseille's sporting scene. His leadership has not only driven financial growth but also expanded the agency's client base and services, including significant projects during major sports events like the Rugby World Cup, Tour de France and UCI Mountain Bike World Championship.
In addition to leading Pure Moment, Stéphane teaches at the Sports Management School in Paris, Faculté des Sciences du Sport de Marseille Luminy, sharing his industry insights with students. His background includes a Master's in Strategy & Sports Marketing from ESSEC Business School, which laid the groundwork for his career in sports communication.
Lucie de Clerck (E08) is an ESSEC graduate and a social entrepreneur. For the last 7 years, she has been Managing Director of Entourage, a social startup which aims to fight social exclusion of homeless people. To achieve this, Entourage raises public awareness on exclusion, and builds citizen support networks to help excluded people bounce back. Entourage also launched LinkedOut, a project which focuses on professional inclusion of people in precarious life situations.
In the last few years, Entourage has built innovative sports partnerships to promote its vision. In 2020, Thomas Ruyant, one of the best skippers, and its sponsor Advens, offered Entourage the naming of their brand new IMOCA boat, which won the most prestigious races (Route du Rhum, Transat Jacques Vabre, a favourite at the upcoming Vendée Globe), giving the NGO unprecedented visibility. In 2021, Entourage reproduced this pattern in the football field with the Redstar team, with the support of Randstad. Under Lucie’s leadership, sports has gradually become a key component of Entourage’s impact strategy.
Lucie left the operational team a few weeks ago, and remains involved with Entourage as a co-founder and board member. As a consultant, she continues to strive to connect and build bridges between different worlds, and foster innovative collaborations for the common good.
REGISTRATION
Registration is open in the registration module below.
Login details will be sent to you the day before the event.
We look forward to seeing many of you
The ESSEC Sports Chair & Club ESSEC Alumni Sustainable Business
Staff ESSEC Alumni